By Fred R. Kaen

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You don’t just want to work with any lawyer; you should work with one that has experience in early-stage startup funding, as investors will very quickly get frustrated by a novice lawyer unfamiliar with market terms and best practices. Luckily, many startup lawyers have very reasonable starting rates for prefunding companies, and others will defer their fees entirely until you raise your first round of capital. Talk to other founders who have raised capital, and look for an introduction to legal counsel that they would recommend.

While you are fundraising, investors will be tracking your business metrics. You want to use that seasonality to your advantage, rather than have it work against you. You want your numbers to grow during a fundraise, not suddenly plummet. If your numbers start going down during the fundraising, you might lose leverage in the negotiation, or begin losing investor interest. Know your seasonality, and plan accordingly. PLAN AROUND INDUSTRY EVENTS There are a number of industry events that can act as a way to either kick off a fundraise or create a sense of urgency for investors.

And when an investor invests on a note, they are unaware of how many other notes have been issued, and at what price. Priced rounds are undoubtedly cleaner, because everyone involved knows what they own at the end of the day—and all aspects of the funding are negotiated. Template: Standardized Legal Documents Looking for legal templates to start your fundraise? com to download standard legal templates put out by investors like 500 Startups and Y Combinator. Conclusion In this chapter we have introduced the mechanics of venture capital.

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