By Gérald Bronner

This ebook discusses the media, ideals, the inside track, the web, and so forth. however it shouldn't be noticeable as another critique of the media approach, exploring with offended fascination the belief of a machination opposed to fact arrange to serve a society of domination. these types of theories, whether or not they pertain to conspiracy theories or, extra subtly, to a self-styled "critical" frame of mind, have regularly appeared to be the expression of a sort of highbrow puerility. this isn't to claim that makes an attempt at manipulating reviews don't ensue, or that our global is loose from compromised rules, or certainly corruption; faraway from it, yet none of this can be the major issue.

In truth, truth can someway be much more unsettling than these myths, besides the fact that subtle they are, that envisage the media process hand-in-hand with undefined, technology, and so on, all in contract as a way to lead the "people" clear of the reality. it truly is extra unsettling as the approaches defined during this ebook and that let falsehood and dubiousness to seize the general public sphere are boosted through the advance of IT, the workings of our minds, and the very nature of democracy. and eventually, it's extra unsettling simply because we're all chargeable for what's going to take place to us.

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Their point of view is much easier to find on the Internet than that of people who could effortlessly show the futility of astrological propositions. If this was already common knowledge in relation to the book market, the Internet has amplified the phenomenon to the extent that it considerably reduces the supply costs. 11. The Titanic syndrome The author would like to recall in some detail a TV debate that took place on the French Channel 5 on 22nd April 1988 in order to illustrate the idea that sometimes it takes a lot of motivation to counter the believers’ claims.

It is easy to set the impression that we are wasting our time when we consult information sources that do not suit the way we see the world. Some social psychology research proves this fact. A study4 carried out in 2006 and focused on the readers of political blogs unsurprisingly showed that 94% of the 23,000 respondents only read blogs that correspond to their leanings. Similarly, on Amazon, books on politics are bought more and more according to the buyers’ political preferences. It is a fact as old as Man himself and the confirmation bias, and, taking into account the revolution of the cognitive market, it makes it possible to formulate the theorem of information credulity.

Is it any wonder? Not really if we pay close attention to the organization of the cognitive market around a certain number of topics or, to return to the supermarket metaphor, to the way shelving makes some products more available than others. This matter is crucial because, as we have just seen, it involves the undecided in search of information. What kinds of products will they be faced with? Can we get an idea of the nature of the competition that characterizes the coexistence, on this market, of clashing products?

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