By A. David Silver
The writer offers critical info on how you can flip around any small enterprise that is in difficulty. The author's four-stage revitalising strategy exhibits readers easy methods to: learn 10 bills different types and diminish them to create real liquidity; spin of peripheral resources and refocus at the center actions; reconsider advertising channels and boost reasonably cheap advertising thoughts to spur enterprise; carry a brand new services or products to marketplace (and are expecting its success).
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Additional info for Cash in on cash flow: 50 tough-as-nails ideas for revitalizing your business
They wear whatever they like to work. They select coworkers who have similar values. They accept all of the responsibility for their decisions. They do not fear failure because the thing they are building is constantly changing and neither failure nor success is quantifiable when there are so many unknowns. They are free to choose their own destiny, and, although they know that failure would mean losing that freedom, they move too rapidly to think about failure. People who have their hearts in their jobs always beat people who work solely with their minds.
5% into the hurdle of $43,400, I determined that I had to achieve sales of $201,860. 1% response on 10,000 mailings. To make sure I achieved a high response rate, I developed a stronger-than-usual headline. It read as follows: PRICES SLASHED TO THE BONE. MUST SELL OVERSTOCKED ITEMS IMMEDIATELY. WE GUARANTEE THAT OUR PRICES ARE BELOW THE COMPETITION'S. SEE OUR LIST. FAX US YOUR ORDER NOW. WE Page xxii WILL DELIVER IN TWO DAYS VIAUPS. YOU HAVE 30 DAYS TO PAY. OFFER GOOD TO END OF MONTH. Conditions of Sale: Limit of $500 per first order.
I had 30 days to turn the company back into the black and take the loan to another lender. Failing that, the bank would start to Page xviii foreclose, and the business would be irreparably damaged; the industry lives on credit reports. Here is what a gatekeeper would have done, and what I did. First, I analyzed all overhead expense items, but I could find barely a penny to save. The problem was with marketing, and it was twofold: (1) expenses for the sales team were way out of line, and (2) the market outside the Midwest was being totally ignored.