By Tony Dalton

Understanding you cash move is essential. Cash Management allows you to retain music of the way a lot funds you make (or not). Chapters contain: realizing money move, figuring out the place the money is, the principles of credits administration, lowering debtor days, influencing non-paying or slow-paying buyers, and handling stock.

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This will give you the confidence to move forward, safe in the knowledge that you have looked at your business plan from all angles and know exactly how much money you need. As a bonus, if you need to raise money for the project, the 46 THE BUSINESS PLAN plan will already be clear in your mind and this will make it much easier to convince potential backers. Once you have completed your business plan, you’ll be able to use it as a useful tool in many different ways, such as when during negotiations with suppliers.

You have all the relevant information to hand. As mentioned above, SWOT stands for: Strengths Weaknesses Opportunities Threats It’s easy to identify strengths and opportunities, but listing weaknesses and threats is more difficult. You wouldn’t be doing this if you didn’t see the opportunities, but discipline yourself to find the same number of weaknesses and threats as strengths and opportunities. Many of them will be potential problems rather than real ones, but it’s still useful to think through these issues – and act on them if you need to.

Because you’re looking at the project in detail, you’ll find that new ideas and approaches occur to you as you work through each section. Also, you’ll start to see potential problems that may not have struck you before, which is no bad thing: identifying problems is the first step towards coming up with an effective solution to them. It may even become startlingly apparent that the project just won’t work. Yes, you may be disappointed, but it’s better to find out now – before you’ve spent even more time and hardearned cash on it – than discover its limitations years down the line.

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