By Marilyn DeLong, Barbara Martinson

From items we use to outfits we put on, and areas we inhabit, we depend on color to supply appearance, information codes and that means. Color and Design addresses how we comprehend and event color, and during particular examples explores how color is utilized in a spectrum of design-based disciplines together with clothing layout, image layout, inside layout, and product layout.

Through hugely attractive contributions from a wide variety of foreign students and practitioners, the publication explores color as a person and cultural phenomenon, as a realistic machine for verbal exchange, and as a beneficial advertising and marketing instrument.

Color and Design presents a entire evaluate for students and an available textual content for college students on a variety of classes inside layout, type, cultural reviews, anthropology, sociology and visible and fabric tradition. Its exploration of color in advertising in addition to layout makes this e-book an worthy source for pro designers. it is going to additionally permit practitioners to appreciate how and why color is so commonly assorted and provides such huge, immense power to communicate.

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LUCA SIMEONE teaches design anthropology and interaction design at La Sapienza University and Ateneo Impresa Graduate Business School in Rome. He has published books, reviews, and articles on design anthropology and ethnographic methods applied to design practices. He is also the Founder and User Experience Director of Vianet, a digital design agency based in Rome, Toronto, and Doha and works as independent expert for the European Commission and for the German Aerospace Center. He recently co-edited the books Beyond Ethnographic Writing (Armando, 2010) and REFF: The Reinvention of the Real through Critical Practices of Remix, Mash-Up, Re-Contextualization, Reenactment (DeriveApprodi, 2010).

Her current research interests are design creativity, design knowledge, and creative cognition. NILGÜN OLGUNTÜRK is Assistant Professor of Interior Architecture at the Faculty of Art, Design and Architecture, Bilkent University, Ankara, Turkey. She received her BArch and MA in Architecture and PhD in Interior Architecture. Her professional experience has included appointments as research fellow at the London South Bank University and as instructor at the Middle East Technical University. She has worked on research projects in the United Kingdom for NHS Estates (Department of Health) on color design in hospitals and EPSRC/DTLR LINK (Department of Transport, Local Government and the Regions) on color, visual impairment, and transport environments.

2 The Swedish Natural Color System (NCS) starts from six elementaries (yellow/Y, red/R, blue/B, green/G, white/W, and black/S). 3 From light to shade in normal light situations, the perceived colors of an object have the same proportions between whiteness and chromaticness. 1 An exemplification of Michel Eugène Chevreul’s harmonies of analogous colors and harmonies of contrasts. 2 Examples of color interactions. 3 An exemplification of Wilhelm Ostwald’s monochromatic harmonies of equal white, black, and hue content.

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